About
Cultural Strategist.
Brand Builder.
Execution-obsessed.
I build brands in the real world — in the rooms where decisions are made and magic happens. With over 12 years in consumer and experiential marketing across premium spirits, music, sports, and lifestyle, I connect brands to the people and moments that matter most to them. I know what it takes to show up credibly in a market, earn consumer trust, and drive real commercial results, often with lean resources and no existing playbook to follow.
My background spans multi-market program management, brand partnership development, influencer strategy, trade and field marketing, and full budget ownership from first dollar spent to post-campaign reconciliation. I work best when I own the strategy and the execution — and I am not afraid to get into the details when that is what it takes to get things done right.
Founder of Luxe Monroe Enterprises, a culture-first holding company spanning experiential marketing, brand partnerships, and media production.
